Guides. For your week in the shop.
What you can do with VipUp in your Shopify shop, case by case: the sentence for your assistant, what VipUp returns and what you make of it.
- Works todayavailable in VipUp today
- Coming with interestsrequires public interests, coming next
- In progressplanned, no date promised
Known customers before dispatch
Works today- Example
- Lighting workshop, around 300 orders a month
- When
- Every day before parcels are picked up.
You write to your assistant
Check today’s orders above €150: Is anyone publicly known by our threshold?
VipUp returns
For each order: whether the person is identified with confidence, their public profiles with follower count and proof, and the VIP tier based on your threshold.
What you do with it
- Pack this parcel yourself and give it a second look.
- Include a handwritten card: a simple thank-you, nothing more.
Keep in mind: Never ask for anything in return. “Feel free to post” turns gratitude into a transaction.
Pre-orders in waves
Works today- Example
- Cycling bag label, 250 pre-orders for a new model, shipping in three waves
- When
- Before packing the first wave.
You write to your assistant
Who among the courier bag pre-orders is publicly known? Put them on the list for the first wave.
VipUp returns
The same check as before daily dispatch, across all pre-orders at once.
What you do with it
- Matches go into the first wave, with a card from the founder.
- That way, the earliest public impressions come from people who bought the product themselves.
Keep in mind: No one may receive their order later than promised because of this. Before checking a large batch on a single day, raise your daily limit in settings.
Your own threshold
Works today- Example
- Every shop
- When
- Once when setting up, and whenever your sense of “known” changes.
You write to your assistant
When does someone count as a VIP for us?
Set our Instagram VIP threshold to 5,000 followers.
VipUp returns
VipUp keeps one threshold per platform (Instagram, YouTube, LinkedIn) plus one for Super VIPs. Every check records the thresholds that were active when it ran.
What you do with it
- An equestrian brand sets a lower threshold because its community is tight-knit.
- A lifestyle brand sets it higher so only a handful of parcels get extra attention.
Keep in mind: Thresholds measure reach, not human worth. A customer without a tier is every bit as much your customer.
Monday morning at the packing table
Coming with interests- Example
- Equestrian brand, around 600 orders a month, the founder packs with two part-timers
- When
- Monday at 8 a.m., for the weekend’s orders.
You write to your assistant
Check the orders since Friday and build me a packing list: order number, insert, one sentence why.
VipUp returns
Up to three public topics per confidently identified buyer, each with source URL and verbatim quote. Unclear identity means zero topics.
What you do with it
- Someone who publicly shares a love for dogs gets the dog-shampoo sample instead of leather balm.
- Everyone else gets your standard insert.
Keep in mind: Keep the reason on the packing list. Never write “we saw that you…” on the card.
Inviting customers with reach
In progress- Example
- Dog gear brand, around 1,500 orders a month, one person runs marketing
- When
- During monthly planning, or three weeks before an in-store event.
You write to your assistant
Which buyers from the past four weeks have an audience of their own and publicly post about dogs? I’d like to invite them.
Who among this month’s buyers is publicly known for coffee? Slip the roastery open-house invite into their parcel.
VipUp returns
The VIP tier, plus buyers just below your threshold who publicly share the same topic as your shop.
What you do with it
- Put the invitation inside their next parcel. Anyone who has already ordered knows your product.
Keep in mind: Invite inside the parcel—don’t cold-email. Promotional emails require consent, and never write “we saw your profile”.
Recognising corporate buyers
In progress- Example
- Delicatessen or winery, 400 to 700 orders a month
- When
- Fridays for the week, and starting in October for year-end corporate gifts.
You write to your assistant
Who ordered on behalf of a company this week, or runs one?
Let me know on upcoming orders whenever someone leads a company with 50 or more employees.
VipUp returns
A verified connection to a business (for example, managing director listed on the company’s legal notice) with size and proof.
What you do with it
- Include a card saying “We also prepare corporate gifts” with a direct contact person.
Keep in mind: As a parcel insert, yes; as a cold email or phone call, no.
Every morning before fulfilment
In progress- Example
- Natural cosmetics brand, around 3,000 orders a month, external warehouse with an 11 a.m. cutoff
- When
- Daily at 7 a.m., without anyone having to remember.
You write to your assistant
Check new orders every morning at 7 and tag matches with “Insert-A”.
VipUp returns
Overnight matches and a brief email listing the order numbers.
What you do with it
- Your fulfilment partner adds the insert based on the tag—no spreadsheet, no manual matching.
Keep in mind: Never put the reason into an order tag, note or packing slip. Warehouse staff can see it there, and it outlives the check’s retention period.
Every Monday: cards from the label printer
In progress- Example
- Artisan soap maker, packs weekend orders on Mondays, label printer at the packing bench
- When
- Every Monday shortly after 5 a.m., before anyone reaches the packing bench—even with your computer turned off.
You write to your assistant
/schedule every Monday at 5:07: Fetch Shopify orders since Friday 6 p.m., check them with VipUp up to 100 credits, and print the “thank-you-card” template for each VIP with first name and order number.
/loop 30m Check new orders with VipUp and print the “thank-you-card” for each VIP.
VipUp returns
The VIP tier for each order based on your threshold. printercow prints each card via the Wi-Fi dongle on your label printer as its own print job in the queue.
How to set it up
- Plug a printercow dongle into your label printer and add printercow as a connector in Claude.
- Have Claude lay out the card once and save it as a template—such as “thank-you-card” with first name and order number fields. Save only once a test print comes out clean.
- Run the workflow manually once and inspect the printed cards.
- Then save it as a scheduled task via /schedule in Claude Code or at claude.ai/code/routines, running weekly on Mondays. It runs in the cloud with your connectors even when your computer is off. Pick a few minutes past the hour—on-the-hour schedules often start slightly delayed.
- /loop is for same-day checks: it repeats at your chosen interval while your Claude Code session stays open and stops after seven days at most. Use /schedule for every Monday.
What you do with it
- On Monday morning, the cards are waiting at the printer. The order number tells you which parcel each card belongs to.
- The credit cap in your prompt keeps costs predictable, even after a busy weekend.
Keep in mind: Print only the first name, your thank-you, and the order number in small type—never the reason. Whenever a task runs unattended, review what was printed after each run during the first few weeks.
Rules for every gesture
- 1The delight test: Would the customer be genuinely pleased if she knew why the card is in her parcel? If not, leave it out.
- 2Keep the reason in the chat. Never put it on the card, in order tags, notes or on the packing slip.
- 3If the order ships to a different address than the buyer—for example as a gift—skip it.
- 4Thank, don’t ask: expect nothing in return, never write “feel free to post”.
What VipUp is not for.
Prioritising support tickets by reach
Every customer deserves the same helpful reply. Public reach is not a reason to jump the queue.
Checking contacts without an order
Trade-show contacts, newsletter subscribers, wholesale enquiries: without an order there is no reason, and without a reason VipUp does not run.
Background or controversy checks
VipUp never digs for missteps and never rates people.
Checking old customer lists retroactively
VipUp checks orders placed after your privacy policy mentions the check.